Must Read: Where Aspiring Fashion Professionals Want to Work, R.E.I Customers Mourn the Closing of Its Soho Storefront – Latest Fashion Trends & Style Tips July 27, 2026 at 09:30PM
📰 Must Read: Where Aspiring Fashion Professionals Want to Work, R.E.I Customers Mourn the Closing of Its Soho Storefront
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✨ Fashion Insights & Trends:
These are the stories making headlines in fashion on Monday.
Where Aspiring Fashion Professionals Want to Work
Chanel, Hermès and Dior are the most desirable companies aspiring fashion professionals want to work for, according to a Business of Fashion report. The surveyed respondents said luxury brands like those feel the most stable in the market due to their strong legacies and steady cash flow. Respondents also said they are willing to prioritize prestige over a big salary. {Business of Fashion/paywalled}
R.E.I Customers Mourn the Closing of Its Soho Storefront
On Thursday, dozens of customers stood outside R.E.I's Soho storefront in grief as the outdoor equipment retailer shuttered its location. Ahead of the closure, an anonymous customer created a Partiful invite urging consumers to gather outside the store and wear all black as a final farewell. The storefront had been open for 15 years, and while the company didn't confirm why it closed, reports point to declining sales and rising rent costs. {The New York Times/paywalled}
Skims Announces its Latest Executive Promotion
Skims promoted Tracy Nguyen to chief communications officer, effective immediately. She will oversee global communications, brand collaborations and cultural activations. She joined Skims in 2024 as EVP of Communications and Entertainment and was later promoted to co-general manager of NikeSkims in 2025 (a role she will continue to hold). {Fashionista inbox}
Salesforce Invests in Solomei AI
Salesforce is investing in Solomei AI, Brunello Cucinelli's AI platform. The exact investment amount has not been disclosed. The partnership will allow the platform to strengthen its engineering and AI research capabilities and accelerate commercial growth. {WWD/paywalled}
Gap Inc. Opens Creator Program to Employees
Gap Inc. is opening its cross-brand creator affiliate and social media advocacy program to employees. The expansion allows the company to build on the program's success and lets workers segue into influencing and earn commission. {Gap Inc.}
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