Daily Drills Brings Its Gen Z-Beloved Loungewear to Shopbop – Latest Fashion Trends & Style Tips September 1, 2026 at 04:53AM
📰 Daily Drills Brings Its Gen Z-Beloved Loungewear to Shopbop
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✨ Fashion Insights & Trends:
If you’re on Fashion TikTok at all, you’ve likely seen a few Daily Drills try-on hauls. The Los Angeles-based brand has a cult following, especially with Gen Z, for its cozy loungwear in bright colors and stripes. For the elder millennials, it’s sort of like the Juicy Couture tracksuit mania.
Co-founders Kennedy Crichlow (“Ken”) and Mary Ralph Lawson Bradley (“Ralph”) built a community around their weekly limited-edition drop model — with early access via app — and IRL pop-ups. Now, you can officially shop the brand on Shopbop, including an exclusive Malibu-inspired collection of crewneck sweatshirts, tanks, pants, shorts, bra tops and more.
Photo: Courtesy of Shopbop
“We are almost six years into business, which is crazy to say out loud, and we’ve been primarily D2C, so we were super excited about the opportunity to work with Shopbop on this collection,” Crichlow tells Fasionista. “It’s a very fun, very limited-edition capsule, and we just felt like they were the perfect people to bring our vision to life.”
The collection is already almost sold out. (Some sizes of Super Shorts, Go! Shortie Shorts, Go! Drills Leggings and Go! Stretch Bra are still available.) But the brand will still be available on Shopbop beyond this inaugural capsule launch.
Below, watch our interview with the co-founders, where they talk about their retail strategy and spill a secret about their upcoming tour.
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