Inside Oner Active’s ‘Ambitious’ First Move Into Physical Retail – Latest Fashion Trends & Style Tips November 4, 2026 at 06:30PM
📰 Inside Oner Active’s ‘Ambitious’ First Move Into Physical Retail
{% if EntryImageUrl and EntryImageUrl != "" %}
✨ Fashion Insights & Trends:
What brand founder is gutsy enough to sign a 10-year lease for their debut flagship? In New York City’s SoHo neighborhood, no less? Oner Active’s Krissy Cela — that’s who.
“Signing a 10-year contract on a nearly 5,000-square-foot space for your first retail store is a very brave move,” the Miami-based entrepreneur told Fashionista at a preview of the space. “Some might say it’s stupid, but I like to say ‘brave and ambitious.’ I think it makes women believe that Oner is a brand that they are going to have for life.”
Photo: Courtesy of Oner Active
While the investment might be risky, Cela was intentional and thorough in bringing the store to life. For one, the store is exceptionally well-located at 0 Bond Street, right next to Equinox. (That wasn’t a happy coincidence — Cela wanted that exact spot.) Then there’s the store interior, meant to look like a fitness enthusiast’s dream closet.
“If there’s one thing to know about girls that really love activewear, it’s that they usually have a dedicated activewear wardrobe,” she said. “I want women to walk into the store…and see that everything has its own place — similar to a wardrobe.”
The space is compartmentalized into four sections: “Lift” for weight-training-appropriate attire; “Hybrid” for high-intensity training outfits; “Stretch” for lower-intensity workout products; and “Living” for athleisure and loungewear. In a nook near the back of the store lies the “New York City Edit,” a section specifically curated for the NYC customer. (Oner is U.K.-based.) It includes cashmere sweaters, heavyweight puffers, contrast-piped sports bras and organic cotton tees.
Photo: Courtesy of Oner Active
The shopping experience is further elevated by (“obnoxious,” as Cela put it) floor-to-ceiling mirrors scattered around the softly lit space, which also boasts spacious fitting rooms, body-inclusive mannequins, a photobooth and a dedicated “boyfriend couch” where loved ones can rest while you’re busy shopping.
In a city filled with activewear options, Cela believes Oner can set itself apart. She argued that many of its competitors are more restrictive and project perfection. Oner, on the other hand, encourages women to be “messy,” she said, adding: “Women have been told to be someone all of our lives, so why would I want them to feel that way here? You should be able to express yourself how you want to.”
Overall, Cela hopes that as customers come to the store, they enjoy a comfortable and relaxing shopping experience. “Shopping is a perk. It’s a luxury to many of us and the experience therefore should replicate that and it shouldn’t be frantic,” she said.
In the video below, watch Cela take us on a tour of Oner Active’s first store.
📌 Love fashion? Follow us for daily updates on our fashion blog! 🌟
🔹 #FashionTrends #StyleTips #OOTD #Inside Oner Active’s ‘Ambitious’ First Move Into Physical Retail
Comments
Post a Comment